Visibility into your Customer’s Emerging Needs

Obsolescence and New Opportunities
Every B2B business irrespective of its size or history lies somewhere on the continuum between obsolescence and accelerated growth. What is different for every business is the speed and direction of travel along this continuum brought about by the pace of change their customers are experiencing, and the business’s ability to respond effectively to this.

The pace of change is now so rapid that most companies aren’t keeping pace with their customers’ current challenges, and are unable to pinpoint emerging customer needs and innovation opportunities. The Customer Innovation Score changes this through a single, but powerful metric that measures customer’s expectations of your company as an innovative problem solver. 

Receiving this feedback from them creates a unique opportunity for a new strategic conversation that: 

• Generates precise intelligence on customer’s current and emerging needs.
• Defines the most pressing problems impacting their business—that they haven’t verbalised yet.
• Pinpoints and prioritise emerging demand for innovation that will shape your growth—before your competitors hear about them.

The Customer Innovation Score also boosts your company’s innovation reputation by:

• Lifting customer’s expectations of your company as an innovative problem solver.

• Measuring how this impacts their spend with your company going forward.

• Helping you understand your company’s capability to monetize opportunities, impact customers, and accelerate revenue.

• Comparing your company’s position against “Innovator” and “Game-Changer” thresholds and the All Sector average.

• Accelerating your company’s predicted revenue and growth rate. Algorithms combine your customer innovation scores with current customer spending.