Public Capital Markets
Invitation to Evaluate this New Continuous Growth Asset Class™
Selected stock exchanges are being invited to participate in a controlled evaluation of a new Continuous Growth Asset Class™—using the forward-looking Growth Predictor Score™ and supporting Growth Predictor Intelligence to identify companies with verified capacity to sustain and continuously strengthen future revenue growth, and determine the additional predictive and decision value this provides beyond existing company and market information.
The Unresolved Problem
Public markets price the future using predominantly backward-looking evidence.
Investors and analysts must form expectations of future revenue, earnings and company value using historical financial results, management forecasts and assumptions that often lack independent validation from customers or measured evidence of the organisation’s future growth capability.
By the time weakening demand, declining relevance or constrained growth capacity becomes visible in reported performance, significant changes in company value may already have occurred.
The missing layer of information is independently verified, forward-looking evidence of which companies can sustain current revenue—and possess the capability to continuously create and capture future growth.
The Alpha Initiative
The Alpha Initiative™ addresses this problem by defining the Continuous Growth Asset Class™ and introducing the Growth Predictor Continuous Growth Loop™—its predictive, self-reinforcing system connecting customer-validated demand, measured organisational capability and leadership effectiveness directly to future revenue growth. These three connected measures establish a company’s Growth Predictor Score™, providing a single forward-looking measure of its future growth expectancy and the underlying capacity to continuously strengthen it.
The Growth Loop measures and continuously strengthens these connections—identifying companies with the capacity for continuous growth, strengthening that capacity, and qualifying those whose future growth capability is measured, verified and benchmarked across five connected dimensions:
- Customer-validated Revenue Durability™;
- Measured Future Revenue Creation Capacity™;
- Measured Leadership Growth Effectiveness™;
- Predicted future revenue and growth rate; and
- Benchmarked future growth performance.
The Continuous Growth Standard Under Evaluation
The Growth Predictor Score™ provides forward-looking evidence of a company’s revenue durability, future growth capability, leadership effectiveness and predicted performance—enabling earlier identification of risks and opportunities that can strengthen investor analysis, capital-allocation decisions, market confidence and company valuation.
Qualification requires both the applicable Growth Predictor Score™ and predicted revenue-growth threshold, together with meeting the required Verified Growth Credential standards.
The Alpha Initiative™ evaluates, strengthens and qualifies companies against this standard through three distinct, progressive phases. Phase 1 — Two Critical Predictions is described below.
Phase 1 — Two Critical Predictions
First 60-90 days
Institutional Question
How effectively can the combined predictive intelligence of customer-validated Revenue Durability™ and measured Future Revenue Creation Capacity™ reveal previously unseen risks and growth opportunities, provide additional value beyond existing company and market information—and identify which companies should progress towards Continuous Growth Company™ qualification?
The two critical predictions
Revenue Durability™
Customer-validated evidence of how well a company is positioned to continue winning, retaining and expanding customers. It specifically reveals threats to existing revenue and expansion potential over the next 12 months, based on customers’ expectations of future value, innovation demand and emerging unmet needs, while also indicating broader customer-acquisition potential.
Future Revenue Creation Capacity™
A confidential measure of an organisation’s collective ability to Adapt, Innovate and Execute the value required to generate and convert customer-validated opportunities into new revenue and sustainable growth over the next 24 months. The measure is grounded in the entrepreneurial behaviours that enable people to recognise opportunity, respond to change, create new value and turn that value into results.
Phase outcome: A forward-looking growth baseline revealing previously unseen revenue risks, growth opportunities and organisational constraints—providing new evidence to strengthen investor understanding, issuer development, capital allocation and market confidence.
Evaluate the Predictive Evidence
The underlying measures have already demonstrated practical value through early corporate applications. This evaluation tests their additional predictive and decision value within public capital markets
The evaluation typically involves:
- a small, jointly selected cohort of participating companies;
- Phase 1 is a 60–90 day initial evaluation of whether Alpha’s forward-looking findings reveal predictive intelligence beyond that available from existing company and market information;
- no systems integration and controlled use of appropriately consented data;
- confidential treatment of company-level findings, subject to each company’s applicable legal, regulatory and disclosure obligations;
- no requirement for findings to be published, communicated to investors or incorporated into market disclosures during the evaluation;
- no commitment to deploy, license, invest or continue unless the evaluation demonstrates sufficient predictive and decision value to justify further consideration.
- subject to the value demonstrated in Phase 1, Phases 2 and 3 progressively establish the Growth Predictor Continuous Growth Loop™—extending initial prediction into continuous measurement, strengthening, qualification and benchmarking.
View the historical evidence from 5 corporate growth applications here.
View a summary of all 3 Phases here.