Exchanges & Index Providers

Identify Future Leaders Early

Evaluate a New Forward-Looking Growth Benchmark

The Unresolved Problem

Public markets are required to price the future without consistent access to independently measured evidence of the customer expectations and organisational capability from which future revenue will be generated.

Investors and analysts must therefore form expectations of future revenue, earnings and company value largely from historical financial results, management forecasts, market expectations and assumptions that often lack validation from customers or measured evidence of the organisation’s capacity to adapt, innovate and execute future growth.

By the time weakening customer demand, declining relevance or constrained growth capability becomes visible in reported performance, significant changes in company value may already have occurred.

The question for exchanges and index providers is whether a common measure of future revenue strength can reveal these changes earlier—and provide a consistent basis for company comparison, qualification and benchmarking.

What the Evaluation Tests

The evaluation tests the extent to which Upstream Revenue Intelligence™, converted through the Growth Predictor Score™, provides earlier, comparable and decision-relevant evidence of future revenue strength across a selected company cohort—specifically:

  • the extent to which risks and opportunities are revealed earlier than existing company and market information;
  • the extent to which stronger future-growth companies can be distinguished consistently;
  • the extent to which the resulting score is sufficiently comparable to support benchmarking, qualification and potential index development.

The evaluation is based on two critical predictions that measure the upstream conditions from which future revenue will be generated—customer-validated Revenue Durability™ and measured Future Revenue Creation Capacity™. It will test the extent to which this evidence reveals material risks and growth opportunities earlier than existing company and market information, distinguishes stronger future-growth companies consistently, and provides the evidence foundation for a new Continuous Growth Asset Class™.

If demonstrated, the common Alpha methodology could support exchange- or provider-branded Growth Predictor Scores™, market-specific or thematic Growth Predictor Indices™, differentiated company benchmarking, stronger investor discovery of future-growth companies, and new data, index and licensing products.

The Forward-Looking Growth Advantage Under Evaluation

The Alpha Advantage™ is the measurable forward-looking growth advantage that conventional financial information alone cannot reveal.

It provides evidence of a company’s:

  • revenue durability
  • future revenue-creation capacity
  • leadership effectiveness
  • predicted future revenue and growth rate
  • benchmarked future growth position

Companies that meet defined Growth Predictor Score™, predicted revenue-growth and measured Growth Credential thresholds may qualify as Continuous Growth Companies™.

This provides the basis for evaluating a potential Continuous Growth Asset Class™: a forward-looking classification of companies with the measured and verified capacity to sustain, create and continuously strengthen future revenue growth.

The Alpha Initiative™ evaluates, strengthens and qualifies companies against this standard through three distinct, progressive phases. Phase 1 — Two Critical Predictions is described below.

Phase 1 — Two Critical Predictions

First 60—90 days
Revenue Durability™

Revenue Durability™ is a customer-validated, predictive measure of a company’s revenue resilience over the next 12 months.

It reveals threats to existing revenue, retention and expansion opportunities, and continuing demand for innovation.

Future Revenue Creation Capacity™

Measures an organisation’s collective ability to Adapt, Innovate and Execute the value required to generate, capture, and convert customer-validated opportunities into new revenue and sustainable growth over the next 24 months. 

The measure, grounded in the entrepreneurial behaviours, provides a practical guide to the internal capability required to recognise opportunity, respond to change, create new value and turn that value into results.

Phase outcome: A forward-looking growth baseline revealing previously unseen revenue risks, growth opportunities and organisational constraints—providing new evidence to strengthen investor understanding, issuer development, capital allocation and market confidence.

Evaluate a Public-Market Growth Predictor Capability

The underlying concepts have already demonstrated practical value through early applications with corporate banks, insurers and manufacturers.

We are now inviting institutions to evaluate Phase 1 against a specific investment, lending, portfolio or transaction problem.

The evaluation typically involves:

  • a small, jointly selected cohort of companies;
  • a 60—90 day comparison of Alpha findings with existing information and professional judgement;
  • minimal systems integration and controlled use of consented data;
  • no commitment to deploy, license, invest or continue unless material value is demonstrated.

View the historical evidence from 5 corporate growth applications here.

View a summary of all 3 Phases here. 

Discuss a Public-Market Evaluation

Assess the decision value of forward-looking Growth Predictor Intelligence beyond existing company and market information.