Commercial challenge When a visionary CEO is determined to dominate a market sector, how does he turn his company into an unstoppable growth engine and encourage an entrepreneurial mindset that positively changes culture and drives growth? Market context A large, traditional bank working within a fiercely competitive vehicle financing environment. Ronnie Watson CEO Commercial results […]
Liberty Life
Commercial challenge A long-established, pan-African life insurance company embarked on a company-wide restructure after an acquisition, following pressure on revenue and profitability. How could they introduce a new way of thinking and a more customer-focused approach to their operations? Market context Growth in the life insurance market had been negatively impacted as a result of […]


