Case Studies

WesBank

Commercial challenge

When a visionary CEO is determined to dominate a market sector, how does he turn his company into an unstoppable growth engine and encourage an entrepreneurial mindset that positively changes culture and drives growth?

Market context

A large, traditional bank working within a fiercely competitive vehicle financing environment.

Ronnie Watson

CEO

Commercial results

  • Over 2 years, WesBank became the market leader, growing their market share by more than 43%
  • CX metrics all improved, with overall satisfaction up by more than 35%

“This has changed the way we do business, in a hugely positive way, and our customers respond to that. Our competitors just can’t compete with the WesBank culture.”
Ronnie Watson, CEO