Liberty Life
Commercial challenge
A long-established, pan-African life insurance company embarked on a company-wide restructure after an acquisition, following pressure on revenue and profitability. How could they introduce a new way of thinking and a more customer-focused approach to their operations?
Market context
Growth in the life insurance market had been negatively impacted as a result of changes in consumer behaviour and regulatory pressure.
Roy Andersen
CEO
Commercial results
- The programme supported a post-project 35% increase in revenue
- The change in mindset unlocked inhibitors to growth and helped people to absorb change
“A huge learning experience that helped us let go of things that were seriously holding back our performance.”
Liberty Leadership Team