Customer & Revenue Durability
Customer Validation Visability™
Metric 1: Customer Validation Visibility™ is provided by a predictive metric that measures the resilience of a company’s existing revenue base over the next 12 months. The prediction is derived by linking current customer spending to customers’ confidence that the company will continue to solve their evolving business challenges. The score derived by customers rating their expectations of the company as an innovative problem solver.
The Score:
Confirms product-market fit earlier
Predicts retention durability
Benchmarks company innovation efficiency
Detects “fake growth”
Forecasts category winners
Opens doors to new customer conversations and opportunities
