Predictive Intelligence

The breakthrough principle that innovation capability has a measurable impact on future revenue that can take 12-24 months to reflect in financials, was established by Growth Predictor working with large corporates during its early years.

In each case Growth Predictor learnt that results became predictable through relentless focus on measuring how a company’s ability to Adapt, Innovate, and Execute new value impacted customer perception and buying patterns.

The Innovation Score summarised this to signal customer expectations of new value from companies. The higher the score, the higher a customer’s expectations. Linking innovation scores from each customer to their current spend provided a method of predicting future revenue.