WesBank
Commercial challenge
When a visionary CEO is determined to dominate a market sector, how does he turn his company into an unstoppable growth engine and encourage an entrepreneurial mindset that positively changes culture and drives growth?
Market context
A large, traditional bank working within a fiercely competitive vehicle financing environment.
Ronnie Watson
CEO
Commercial results
- Over 2 years, WesBank became the market leader, growing their market share by more than 43%
- CX metrics all improved, with overall satisfaction up by more than 35%
“This has changed the way we do business, in a hugely positive way, and our customers respond to that. Our competitors just can’t compete with the WesBank culture.”
Ronnie Watson, CEO